The Role of Social Media and Religious Awareness in purchasing decision on Takaful Insurance: A Conceptual Paper

Takaful plays important roles among Muslim society in Malaysia. It is vital for us to have adequate protection coverage the future as well supporting quick development of Islamic businesses Religious awareness seen be one crucial factors customers deciding type plan chosen protecting their health and wealth. providers are expected provide changes maintaining individual family stability meet eccentric world. Social media also latest trending marketing due digitalization As such, this paper aims investigate role social religious best plan.